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A journalist’s take on Internet news

Why do we do it?

Commentary is not something readers often find on Fast Draw Media and, when it is, it usually doesn’t come in such an informal manner. However, as editor and publisher of this site, I am making an editorial decision to revert to my newspaper practice of publishing an editorial column, so there will be a larger use of personal pronouns in this piece than in others stories on this site.

An online friend of mine, Robert Moore, who practices digital history in writing about the Civil War, Southern Unionism, and memory of these topics on Cenantua’s Blog, recently wrote a post about who Civil War history bloggers are and and why they do it. Robert has been examining, for quite some time, the impact digital space has on the study and practice of history. Robert’s piece got me to thinking about why I do what I do with digital news.

I Love Internet :: Social Media Week Milano :: Il Festival della rete

Photo courtesy of Bruno Cordioli via Flickr. (http://www.flickr.com/photos/br1dotcom/5007899775/)

Citizen journalism is the catchphrase in media circles right now and, I believe, there are some stories, driven by local influence and desire to know, that are better published by local news websites. Are they being covered in other local media outlets? Possibly, but consider this point. I practice digital journalism in a rural area served by the Dallas-Fort Worth television and radio markets. Many of the local stories covered by these stations and received by viewers in the community trend toward the negative. That doesn’t mean that negative stories should’t be covered, but it leaves the negative and inaccurate perception that small towns only have bad things happen there.

Local newspapers in rural communities have always filled the positive news void and will probably continue to do so for a few more years longer than their urban counterparts. Some of it is that people in small towns love their local publications, but part of it is also that, in many rural areas, the infrastructure is not present to bring digital content to rural Internet users with the same kinds of speeds as urban Internet users receive. This frustration leads many in rural areas to rely on the local print product for news of all types.

When I first started this website as part of my master’s studies in New Media Journalism at Full Sail University, I knew I wanted to fill the digital void in coverage of local news in my community. While that makes the approach to and the appeal of this site more limited than the average website, I saw original content, maximized for the digital environment, as being what was needed to generate an interest in and a demand for local digital news content. I’m still working on it, but this is a start. Independent journalists, whether citizen journalists or professionally trained ones, will drive this in rural communities since most digital content is currently regurgitated print product. The concept is changing, but it’s taking time, somewhat because rural newspapers are not losing readers to the Internet at the same rate as urban newspapers, and the print product is still the primary product.

Journalists need to bear in mind that the Internet is dynamic, making the exchange of information as important as, maybe more than, providing information. The news cycle is real-time. Verification and correction can, and should, occur instantaneously. Remember the recent incident with CNN and FOX News publishing the wrong information about the recent Supreme Court ruling on healthcare? It’s still an evolving science, but it is exciting to watch it happen.

Content is no longer simply published, it’s engineered. As online editors and publishers consider how stories will be covered, the types of available media and the platforms on which it is presented are taken into consideration. Do we live blog an event on Twitter while gathering video, audio and images for a complete story after an event? Is this story best told through images, text, video, audio or a combination? Will reports from other sources be aggregated to tell the story as it happens or will later reports be curated to tell a story later? How much context, background and localization are needed to attract the target audience? All of this is taking place, in many instances, in real time or a significantly reduced time than putting out a print product and faster than airing a TV or radio program. News will continue to become some form of hybrid of all existing media forms traditionally used to report stories.

So, what does all of this really mean for the average news consumer, especially of local content? First, the news consumer no longer has to wait if the news organization is reporting in the digital arena. Does the paper come out on Friday? Yes, but has someone published before then? Can the information be accessed sooner and supplement an understanding of events and issues? Second, news organizations do not have to report in a vacuum, not that they ever should have been. Did we do a story last week? Is this a follow-up story? Then, for crying out loud, link back to the original story so readers can find out why it’s important in a complete way instead of the report-in-brief that is used in all updates and follows. Vary the content. If video was used last week, try something different in the follow-up. Third, for local readers, there is the opportunity to use media that is not often seen in the community to cover stories. Most of the time, rural, small town and suburban news consumers get text and images in the newspaper. With digital content, the potential for video, audio and interactive photo slideshows are available.

I’m not looking to replace any news entity in my local community. The local paper has over 100 years in the community and I will never be able to compete with that. What I do hope to accomplish if to present news in a variety of formats, offer the opportunity for interaction and allow local interest to drive content. I welcome suggestions from the community on how to accomplish this goal. I encourage you to respond in the comments section below.

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FDM sees success with first in-depth report

Visitors Overview, February 4-June 17, 2012

This screenshot from Google Analytics for fastdrawmedia.com shows the visitors trend since statistics were first kept on the site. It shows three of the four highest traffic days were after the in-depth report was published and distributed.

Fast Draw Media (FDM) has experienced some success since the first in-depth report was finalized on the site on May 30.

Distributing through various social media channels, the story gained the attention of a major arthritis advocacy organization on Twitter as it was retweeted by the Arthritis Foundation. The story also gained exposure through a retweet by a supplement company marketing products to arthritis patients.

Arthritis Foundation Retweet
Supple, LLC RetweetSupple, LLC Share Thanks Tweet

These tweets show how the distribution of this story progressed.

The story has attracted the most page views on the site since a record of site visits was first analyzed in February. Three of the four days of highest site traffic have occurred since May 30.

Overall, since the story was published, 70 visits have been made to the site, 50 of them new, according to Google Analytics. Over 68.5 percent of the visitors have been new. During the period from May 30 until June 17, there have been 147 page views with visitors viewing 2.10 pages per visit.

Visitors Overview, May 30-June 17, 2012

This screenshot from Google Analytics for fastdrawmedia.com shows the visitors trend since the in-depth report was first published.

Dallas, Texas ranks number one for location of visitors followed by Atlanta, GA; Mount Vernon, Texas; Quinlan, Texas and Denton, Texas. Since FDM serves the northeast Texas region and four of the top five cities for page visits are in the region, it appears FDM is reaching the area. Atlanta, GA is where the offices for the Arthritis Foundation are located; meaning a target audience for this story was reached in that regard.

FDM will continue to provide quality reports for the region on a variety of topics as it has done in the past. Readers are encouraged to interact in the comments section or via Twitter or Facebook.

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FDM announces first in-depth report

Fast Draw Media (FDM) has focused on a variety of topics since it went online in June 2011. This site started out as a project for publishing assignments and materials for the New Media Journalism Master of Arts program at Full Sail University in Winter Park, Fla. The goal has been to provide stories that interest residents of the Northeast Texas region and bringing local news in an online format.

Next week, FDM will publish the final product of the first in-depth project for the site. You may click the link “Texas Scottish Rite Hospital for Children leads research of juvenile arthritis” above or here to preview the project. Follow us on Twitter (@fastdrawmedia) and Facebook for updates throughout the week for announcements leading up to final publication.

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Google™ Apps: Are they right for your enterprise?

Update: Following publication of this story, Tom Mills, Global Director of Enterprise Edu for Google, responded to Fast Draw Media’s inquiry into the Google Apps product. The following is his response.

“We give Google Apps for Education to schools and districts for free because we believe in the importance of education and the benefits of incorporating technology into that education.  I’m continuously amazed by how teachers and students are using Google Apps in new, innovative ways to enhance learning.

“Google Apps for Education fosters real-time collaboration in and out of the classroom – a student at home can write an essay in a Google Doc and share it with her classmates for peer editing; teachers can set up a Google group for their class to send students updates about lesson plans and assignments. There’s no limit to how these tools can be used to promote learning, and we love hearing examples from the more than 16 million faculty, staff, and students using Google Apps for Education worldwide.”

For more information, visit Google Apps for Education website.

File sharing, online collaboration and cloud computing are terms heard or read about almost daily as various electronic tools permeate the workplace. While emailing a file might be a way to get it to your coworker or client, what happens when the receiver doesn’t have the correct program or version to open the file?

Additionally, in this era of budget-conscious businesses and government organizations, companies and agencies are looking for ways in which to limit as much overhead and labor costs as possible.

Quinlan Independent School District (QISD) in Quinlan, Texas, began a transition to using Google Apps two years ago by first migrating to Gmail™. The district has continued to add Google products made available to faculty and staff since then, allowing for expanded collaboration among teachers and students and allowed for a more versatile work environment for staff by giving them access to materials wherever they have an Internet connection, including mobile devices.

Mike Roberts, QISD Director of Technology, said the district initially looked at Gmail for the cost savings it provided the district over running its own email server and Google Apps was something that has been added on for the additional benefits it has offered the district.

He said the migration has saved the district money on a variety of fronts.

“Before we had always run our own email server,” he said, “but every few years, you have to look at upgrading.”

He said the cost savings to the district in terms of hardware and software upgrades, user licenses and labor costs have been significant for the district, but he did not have an exact dollar figure available. He added the labor costs and the overall hassle of running an email server has been greatly relieved.

“One benefit has been, with Google, we have redundancy of server space, whereas before we had one point of failure because we had only one server,” he said. “Google has multiple servers in multiple locations and, unless we have a fiber (optic wire) cut, we have access, not just here, but anywhere we are.”

Roberts said initially there was some hesitancy and resistance on the part of the staff with the change, but that the staff and students have adapted pretty well. The district has recently purchased Google Chromebooks ™ with grant money and the science and English departments at the middle and high schools are using them in a pilot program.

Besides cost savings and ease of access, Google Apps makes it easier to collaborate through sharing resources and even mimicking other well-known and often-used software products in an online environment, further reducing the cost of software licensing for businesses, charities and other users.

Google has a variety of products that can be easily integrated into a business of almost any size. The Google name has almost become synonymous with the Internet itself with many people using the company name as a verb meaning to do a web search.

If you are an entity looking for a low-cost IT solution, Google probably has a plan that will fit your budget. Check them out and see if they have a solution that’s right for you.

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