Over the course of the past few weeks, research was begun in preparation for an upcoming article, a major multimedia publication, focusing on research into and treatment of juvenile arthritis, specifically juvenile psoriatic arthritis. Some of the goal of this initial research was to begin engaging readers and others in social media circles regarding the research being conducted. Social engagement and response has been limited via the site and other social media channels, but some is occurring, surprisingly, for so little actual effort in active engagement. (Please note, this site will, from time to time, point out its own shortfalls in either reporting or engaging readers. This is one of those times.)
One of the major engagements this site has accomplished is to begin following and being followed by the Arthritis Foundation on Twitter. While no active engagement has taken place, it is good to know that this organization is reaching out to begin a dialog with its own constituency.
A poll was posted to Fast Draw Media’s Facebook page. The question was simple. “Do you know someone with arthritis?” While simple and straightforward and not highly responded to as of this posting (it was posted last Friday), it is a step to further engage the audience in the discussion of the research being conducted.
A lot of wok remains to engage blog readers and to build an audience, but the efforts of recent research has shown engaging and building an audience takes the active effort of the blog editor. While that might seem a little simplistic, it is often taken for granted that successful blogs and sites are actively engaged with their audience, directly leading to and controlling its success.